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‘If You Don’t Like Dark Roast, This Isn’t the Coffee for You’: How Exclusionary Ads Can Win Over the Right Customers

公開日：2026年02月26日
最終更新日：2026年02月26日
roasted coffee in bag

Imagine you are searching for a new mattress online and find something surprising. The retailer displays an ad featuring a “Mattress Comfort Scale” running from 1 (soft) to 10 (firm),...